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The Marketing campaigns report helps you better understand the volume and quality of candidates that were sourced through marketing campaigns. The period filter is based on the date on which candidates applied or were added.
With this report you can:
Review the volume of applications generated from marketing campaigns and their percentage out of the total number of applications in order to understand the effectiveness of campaigns that aimed to boost the number of inbound candidates
Evaluate the quality of candidates sourced through marketing campaigns in order to identify which campaigns were most successful and investigate the contributing factors to such success
Analyze the ups and downs in the number of applications generated by marketing campaigns over time in order to identify periods of considerable trend changes and understand what caused such shifts
Slice the data of applications generated through marketing campaigns by various criteria in order to explore and investigate, for instance, which positions, departments, or locations benefited greatly from marketing campaigns and which less so
Drill down and focus on a specific marketing campaign in order to assess the ROI of that campaign
The report is divided into these sections:
KPIs - get a quick glance at key metrics relating to applications generated through marketing campaigns
Marketing campaigns trend - identify trends for marketing campaigns over time
Marketing campaigns summary - slice and analyze aggregated data relating to marketing campaigns by selected criteria
Applications through marketing campaigns - review a detailed list of all applications generated through marketing campaigns within the selected time period
KPIs
The KPIs section of this report enables you to quickly evaluate your metrics, appearing similar to the following:
By default this section displays data taken from the current month, featuring the following metrics:
Applications through UTM source - the total number of applications sourced within the selected time period
Applications through marketing campaigns - the total number of applications sourced through marketing campaigns within the selected time period and their percentage out of all applications
Marketing campaigns trend
The Marketing campaigns trend chart enables you to identify and highlight trend patterns by various time intervals, featuring the following values:
Applications through marketing campaigns
% of applications through marketing campaigns - the percentage of applications generated through marketing campaigns out of all applications
Total applications - the total number of applications generated by all sources
By observing trend shifts in the number of applications generated by marketing campaigns, you can investigate the causes for such shifts, learn from them, and improve your efforts to boost and promote your open positions.
The chart appears similar to the following:
Marketing campaigns summary
The Marketing campaigns summary table provides aggregated data, featuring the following values:
Applications - the total number of applications generated by all sources
Application contribution - the percentage of applications per source, out of the total number of applications
Duplicates removed - the total number of candidates who applied or were added to the system within the selected time period, but who were marked as duplicates
Duplications % - the percentage of candidates that were marked as duplicates out of all the candidates who were added to the system within the selected time period
Applied candidates - the total number of candidates who applied or were added to the system within the selected time period and were not marked as duplicates
Qualified candidates - the total number of candidates who applied or were added to the system within the selected time period and passed the initial screening step
Qualified % - the percentage of candidates who passed the initial screening step out of all the candidates who applied or were added to the system within the selected time period
Reached the Advanced Interviews stage - the total number of candidates who applied or were added to the system within the selected time period and reached the Advanced Interviews stage
Reached the Offer stage - the total number of candidates who applied or were added to the system within the selected time period and reached the Offer stage
Hires - the total number of candidates who applied or were added to the system within the selected time period and were hired
Candidates in progress - the total number of candidates who applied or were added to the system within the selected time period and are currently in a hiring process, at any stage or step
You can slice the data by selected criteria, including the default and custom position fields along with additional relevant fields such as UTM source, UTM medium, UTM campaign, and many more.
The summary table appears similar to the following:
Applications through marketing campaigns details
The Applications through marketing campaigns details table features all of the relevant data points per application generated by a marketing campaign, including the default and custom position fields along with additional relevant data points such as UTM source, UTM campaign, ‘UTM medium, UTM term, and many more.
The details table appears similar to the following:
